The Lego company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He battled to make ends meet in the absolute depths of the 1930s, but the smaller prototypes he previously made of things like ironing boards and ladders had wonderful potential mainly because children’s toys. This individual named the business Seglar after two Danish words and phrases, leg and godt, which means “play well. ”
In 1958, he invented the iconic seglar brick with pontoons inside that makes it interlock with other lego portions. This groundbreaking innovation changed distinguishly the company and allowed that to increase at an amazing pace.
By 1960s, Lego had broadened its worldwide reach and began producing toys underneath license in North America via an arrangement with luggage company Samsonite. The company also started out selling units with all the items lego company history production features wanted to build a particular model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, City (later renamed Lego City), and FabuLand.
In the 1970s, Lego required a dramatic step forward with its introduction of Lego characters that got movable arms and legs. The company likewise began applying more plastic-type material and introducing larger hindrances for youngsters, a tier called Duplo. In the eighties, Lego’s revenue grew at an amazing rate of ten percent each year, inspite of overall model industry revenue growth slowing down.
Today, Profano is a large global corporation with earnings of over $5. almost 8 billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still seems less like a ruthlessly business giant plus more like an good old family good friend.